Македонски
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TARGET COMMUNICATIONS Consulting Company conducted consulting services for the provision of a Study for Revitalization of the old town implemented by Ohrid Local Government.

The aim of the Study is to stimulate funding and follow-up of the revitalization of the old town which could be observed as a problem solving analysis of what needs to be done in order to enable a commissioning body to reach an agreed destination and achieve an agreed outcome. The Study gave an overview of the historic or artistic significance of the protected cultural assemble, with particular emphasis on its evolution, the degree of risk or danger of deterioration, and the viability of the proposed revitalization project, including its management, marketing and sustainability.

The strategy of this project was to foresee and promote the cultural heritage as a factor for economic development of individual regions within project objective was to increase the level of attraction of the cultural heritage investments by establishing new institutional capabilities and implementing innovative governance patterns capable to reduce administrative, social and economic barriers among cultural heritage and potential investors. Furthermore, the specific objective of the project was to establish platform for implementing of sustainable territorial governance and marketing model in the project partner focus territory of the Ohrid old town.

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